alma was born from the threads that tie us — mother and daughter, past and present, instinct and memory.

 We’ve always shared a love for design, for silhouettes that speak softly but stay with you. My mom, Maria Alejandra, spent years as a fashion designer. I grew up watching her hands shape fabric into feeling. This project is our return to that — a way to create together, with intention and soul.

 We named it alma because everything we make comes from the heart. But also because alma lives quietly inside Maria Alejandra — hidden in her name.

 This is our space to explore the feminine, the timeless, the emotional. A collection of pieces made to be lived in, remembered, and passed down.

 From our soul to yours — welcome to alma.

 — Juliana